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INVISTA’s CORDURA® Brand Unveils New Interactive Web Site

CORDURA.com Tells Story of Durability In Cyberspace

WICHITA, KAN. - January 22, 2009 - For the past 30 years, INVISTA’s CORDURA® brand has set the standard for performance materials and durable fabrics in the outdoor, workwear and military markets. As part of its updated brand image for greater consumer awareness, INVISTA is now launching the latest phase: an interactive Web site, located at www.CORDURA.com.

“CORDURA.com is the consumer’s first look at the new brand campaign with the tagline, ‘As Long As the World is Full of Durable People, We’ll Keep Making Durable Fabrics™,’” said Cindy McNaull, global brand manager for INVISTA’s CORDURA® brand. “The imagery used on the site celebrates the individual durability of adventurers who, because of their lifestyles, hobbies or jobs, benefit from fabrics that are just as durable as they are.”

The content-rich, user-friendly website will enable worldwide manufacturers and retailers to connect with the CORDURA® brand through targeted technical and merchandising tools. By highlighting the brand’s four main segments – outdoor, workwear, ‘on the go’ and military – the site also allows customers to become more versed on the wide spectrum of durable fabrics in the CORDURA® brand portfolio.

“We really wanted CORDURA.com to offer visitors the ability to interact with the brand on a whole new level,” says Scott Piggott, director of interactive at Howard, Merrell & Partners, the brand’s agency of record that was charged with creating the site. “Everything from what the fabric is all about, to where to find products that are made with it, and even a place for people to share photos and adventure stories that show their own durability.”

The site provides visitors an online forum to share personal stories of how CORDURA® brand fabrics have helped them through life’s journeys. This approach allows end-users the ability to learn more about INVISTA’s fabric technology and the benefits of using products made with CORDURA® fabric.

The nine-language site targets locations across North and South America, Asia Pacific, Europe, North Africa, and the Middle East, offering up-to-date information on new fabric technology and marketing materials. Retailers, brands and mills can find sales training kits, company logos, brand usage guidelines and a list of authorized CORDURA® fabric mills. The Web site also will feature a detailed product section highlighting all fabrics offered in the CORDURA® brand portfolio.

Rugged, gritty images showcased throughout the site capture the essence of the CORDURA® brand, bringing to life the sweat, muscle and determination experienced during limit-pushing situations. These vivid images of durability were captured by world-renowned photographer, Tim Tadder.

“I enjoyed the challenge of working on the CORDURA® brand campaign,” Tadder said. “Through imagery I found a way to communicate the fabric’s many end uses. Whether it be climbing the peak of a mountain or working on the edge of a skyscraper, the visuals had to illustrate the strength and durability of the people and the product.”

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.