INVISTA’s CORDURA® brand team announces the debut of its new interactive Durability Experience module at www.CORDURA.com. The new Web site module allows end-users an enhanced online experience with the CORDURA® brand.
INVISTA’s CORDURA® brand team is bringing the CORDURA Cares(sm) Program back to the Salt Lake City community during the Outdoor Retailer Winter Market, Thursday, Jan. 21, through Sunday, Jan. 24, 2010.
A student design featuring CORDURA® brand fabric won the judges over at the recent American Association of Textile Chemists and Colorists (AATCC) 2009 Materials Design Competition.
INVISTA’s CORDURA® brand team recently unveiled the CORDURA® EcoMade fabric collection. The new collection highlights INVISTA’s continuing commitment to provide durable fabrics that exemplify the Enduring Materials pillar of its CORDURA® Cares sustainability platform.
INVISTA’S CORDURA® brand team welcomes Laurie Kronenberg as North American workwear and protective apparel end-use marketing manager, a newly created position which fits within the CORDURA® brand At Work segment.
INVISTA’s CORDURA® brand team sponsored the first-ever Business Manager Awards. These Awards were geared toward celebrating the importance of buyer-supplier relationships in the European workwear and corporate clothing industry.
INVISTA’s CORDURA® brand newly developed microsite – www.DefendYourBase.com was recently recognized by the International Academy of Visual Arts. The brand’s agency of record, Howard, Merrell & Partners, received the 2008 W3 Silver Award from the Academy for the creation of the microsite that was conceptualized to aid in the launch of the CORDURA® Baselayer fabric portfolio.
INVISTA’s CORDURA® brand team welcomes Vernon Yeo and Stella Wang to its Asia Pacific team. Vernon Yeo is the AP regional CORDURA® brand manager and Stella Wang is the AP regional marketing and communications specialist for the CORDURA® brand.
As part of its updated brand image for greater consumer awareness, INVISTA is now launching the latest phase: an interactive Web site, located at www.CORDURA.com.
Touted for more than 30 years for its legendary durability and performance, INVISTA’s CORDURA® brand further solidifies its commitment to the determination and passion of its consumers through the launch of an exciting new global advertising campaign.
