INVISTA’s CORDURA® brand team and the Riggs Workwear® by Wrangler® merchandising team joined forces to update the marketing message and highlight the features and benefits of CORDURA® fabric reinforcements in the Riggs Workwear® by Wrangler® collection, a leading men’s workwear apparel brand.
INVISTA’s CORDURA® brand team continues to show their appreciation to buyers in the corporate clothing, workwear and Personal Protective Equipment (PPE) segments as the Platinum sponsor of the Workwear and Corporate Clothing Shows’ second annual Business Manager Awards.
Swedish workwear company Dunderdon has adopted KLOPMAN Vantage fabric featuring INVISTA’S CORDURA® brand technology for updating key products in its workwear apparel portfolio.
INVISTA’s latest CORDURA® brand fabric offering for workwear is based on 770-decitex high tenacity Nylon 6.6 textured yarns, giving wearers the ultimate strength-to-weight ratio.
German textile producer Lauffenmühle GmbH & Co. KG joined with INVISTA’s CORDURA® brand team to develop ULTIMATE fabric featuring CORDURA® fabric technology.
At this year’s A+A show in Dusseldorf, Germany, INVISTA’s CORDURA® brand team will debut the brand’s latest innovations in fabric technology to the European workwear market.
INVISTA’S CORDURA® brand team welcomes Laurie Kronenberg as North American workwear and protective apparel end-use marketing manager, a newly created position which fits within the CORDURA® brand At Work segment.
INVISTA’s CORDURA® brand team sponsored the first-ever Business Manager Awards. These Awards were geared toward celebrating the importance of buyer-supplier relationships in the European workwear and corporate clothing industry.
As part of its updated brand image for greater consumer awareness, INVISTA is now launching the latest phase: an interactive Web site, located at www.CORDURA.com.
INVISTA and Klopman International have come together to unveil the latest innovation in CORDURA® fabric for workwear, during Expoprotection in Paris, 4-7 November 2008. Klopman Vantage fabric featuring CORDURA® brand technology brings together the best of each brand – the experience of Klopman as the leading European manufacturer of fabrics for the workwear market and the legendary durability of CORDURA® fabric.
Touted for more than 30 years for its legendary durability and performance, INVISTA’s CORDURA® brand further solidifies its commitment to the determination and passion of its consumers through the launch of an exciting new global advertising campaign.
Tim Anson, PhD, European Business Manager for INVISTA’s CORDURA® brand opens the Workwear and Corporate Clothes Show’s Interactive Workshop Conference, which begins at 8:30 a.m. on Tuesday, April 2 in the Concourse Suite in NEC Birmingham. Anson, the first of eight speakers, will focus his talk on current and future trends in the European workwear market.
After three decades of solidifying its reputation as the durable material of choice for the military, CORDURA® fabric, a certified product of INVISTA, is honored to celebrate its 30th anniversary by debuting the newest line of CORDURA® branded military products in 2007.
INVISTA is pleased to announce the launch of a unique nylon fiber blend with inherent anti-static properties. The fiber blend is called INVISTA® T420A and the resulting fabrics will be qualified as CORDURA® NYCO fabrics with P140 Static Dissipative Fiber.
